CONTACT

Team USA Enters into Licensing Agreement with EquiLottery Games

Sports Lottery Provider to Offer Team USA Branded Games

Team USA and EquiLottery Games have entered into an agreement for the development and deployment of Team USA state lottery games based on the results of Olympic Games competition. Team USA Summer Gold and Team USA Winter Gold are available now for sales through state lotteries leading up to both the upcoming Tokyo and Beijing Olympic and Paralympic Games.

“We are excited to bring Team USA to lotteries across the country,” said U.S. Olympic and Paralympic Properties Senior Vice President of Consumer Products Peter Zeytoonjian. “Launching live sports lottery games gives Americans an additional opportunity to cheer on Team USA athletes, and we look forward to working with EquiLottery Games to celebrate them.”

Under the agreement, EquiLottery Games will offer these draw games authenticated with the Team USA marks and logos to add extra value to the player experience. Tickets will be based on Olympic team competitions, with players receiving three randomized teams out of a field of 20. Multiple cash prizes are available with a 5 to 1 overall odds of winning and a $5,000 top prize. A recent Ipsos study conducted in consultation with multiple state lotteries suggests these games would perform at 35 cents per capita over a six-week sales cycle or $21 million for a population of 10 million people.

“EquiLottery Games is thrilled to expand our sports game offerings to include Team USA,” said EquiLottery Games Founder and CEO Brad Cummings. “Every two years, the country joins together to cheer on Team USA. Now lottery players will have extra incentive to support our athletes and we’re proud to be able to make this opportunity a reality.”

EquiLottery Games, the pioneer of live sports lottery games in the U.S., has partnerships and licensing agreements with national sports organizations including Major League Baseball, the National Basketball Association, and NASCAR. Win Place Show, a draw game based on the results of live horse racing, was introduced August 16th, 2020 through the Kentucky Lottery marking the first ever lottery product of its kind in the U.S.

ABOUT EQUILOTTERY GAMES

EquiLottery Games is the leader of a new live sports category for jurisdictional lotteries. Developing these games of pure chance protected by US and Canadian patents, EquiLottery Games supports its lottery offerings through a series of products and services that make its games plug-and-play for its state lottery customers. These include central gaming systems, data licensing, horsemen negotiations, intellectual property licensing, multi-platform mobile apps, multi-channel marketing support, operational support, player endorsements, second chance raffle prizes, sports calendar development, sports league licensing, systems integrations, and video streaming.

Lotteries interested in participating or learning more should contact Brad Cummings at brad@equilottery.com.

Latest News

Team USA Enters into Licensing Agreement with EquiLottery Games

Sports Lottery Provider to Offer Team USA Branded Games Team USA and EquiLottery Games have entered into an agreement for the development and deployment of Team USA state lottery games based on the results of Olympic Games competition. Team USA Summer Gold and Team USA Winter Gold are available now for sales through state lotteries […]

Breeders’ Cup to Partner with EquiLottery Games and the Kentucky Lottery

World Championships to be featured in live horse racing lottery game, Kentucky’s Win Place Show Kentucky Lottery players can be part of the action at this week’s Breeders’ Cup World Championships as two races will be featured in Kentucky’s Win Place Show game. In its first year of operation, the live horse racing lottery game […]

EquiLottery Games Enters into Licensing Agreement with the NBA

EquiLottery Games, the leading live sports lottery game developer, announced today that it reached an agreement with the National Basketball Association (NBA) that will see EquiLottery launch a new, officially-licensed lottery draw game based on the outcomes of NBA games. Using the marks and logos of the NBA and its teams, EquiLottery Games will create […]

Preakness Stakes to Be Featured through Kentucky Lottery’s Win Place Show

Partnership with The Stronach Group makes Preakness 145 first ever Triple Crown race playable through state lotteries Louisville, KY – EquiLottery Games and The Stronach Group have agreed to offer the Preakness Stakes through Win Place Show, the first ever lottery game based on the results of live horse race. Currently being offered by the […]

EquiLottery Games and Kentucky Lottery Launch Live Horse Racing Game

Win Place Show Becomes Lottery Industry’s First-Ever Game Based on Live Horse Racing Win Place Show, the first lottery game based on the results of live horse racing, has now launched with the Kentucky Lottery and is available to players at thousands of lottery retailers across the state. With this new draw game offering, players […]

EquiLottery Games Partners with NASCAR

NASCAR Racing Riches Will Provide New Live Racing Lottery Gameplay.   Pioneering lottery game developer EquiLottery Games and NASCAR today announced a multi-year agreement to develop a new officially licensed lottery draw game titled “NASCAR Racing Riches.” NASCAR Racing Riches will provide lotteries a game based on the results of live NASCAR Cup Series races. […]