We’ve developed four basic templates for our lottery games based on live sports and they’re all covered under our U.S. and Canadian patents th. Each of our games follows the following basic principles:
Quick Pick Tickets – Our randomization is at the pick of the ticket. All odds are pre-purchase odds. This allows us to qualify as a game of pure chance, making our differentiator the live, authentic sporting event that is our lottery draw.
Licensing Fees – One of our core principles is paying for the content we use which is why a percentage of each ticket goes to pay the participating league, association or racetrack. This allows us to offer valuable branding to our lottery consumers, video feeds, cross-promotions and directly partner with brands that matter to sports fans.
Sports Data Integration – We work with AmTote International in conjunction with Sportradar to integrate real time sports data into the lottery systems that generate lottery draw game sales. This allows lottery tickets to carry the names of teams and athletes we feature in our lottery games along with other basic game day information.
Mobile Apps – The future, as they say, is mobile (actually it’s more like the present but we digress) and so our games always have a complementary mobile app. This gives lotteries a way to reach their players on the devices they care most about whether that lottery can legally sell tickets online or not.
Pari-Mutuel Pooling – Our games are pari-mutuel in their payout which means our prize pools are divided by the number of winners on a given day as opposed to a static payout. We do this to protect lotteries from finding themselves in negative pool situations due to ties, lack of entries or voided entries. This means all listed payouts are estimated, not exact.
Win Place Show™
Our first game in the marketplace and flagship product, Win Place Show™, is a three-number game based on the results of live horse racing. Each ticket features three horses with names and numbers along with other key racetrack information. It’s being offered on a trial basis by the Kentucky Lottery March of 2019.
Click here to learn more about this game based on the results of live horse racing, the first lottery draw game of its kind in North America.
Players purchase this $5 ticket and have the results of ten games quick picked for them. While we’re using baseball as an example here, this game can be based on any team sport with a robust calendar of games such as basketball, football, hockey and soccer. Players win by 10 out of 10, 9 out of 10, 8 out of 10 and 7 out of a 10 with a top prize of $1,000 and overall odds of 6 to 1.
This game structure is perfect for expanding your lottery’s footprint to sports bars and stadiums.
Players receive a quick pick of three drivers and try to win based on the results of a live auto race. Tickets return prizes for a variety of winning combinations from having any driver on the ticket win the race to matching all three drivers in a row. This game design features a top prize of $50,000 and 2-3 hours of lottery entertainment for your players at a reasonable $5 price point.
While the specifics of this ticket are designed around NASCAR, this game can be modified to meet the realities of IndyCar, Formula 1 and any other auto racing platform.
Golf will never be the same again once lotteries start allowing players to purchase tickets based on golf tournaments featuring life-changing jackpots. Tickets are $5 and feature a quick pick of three golfers from a field of 156. There are a series of winning outcomes, starting with $5 for all three golfers making the cut and topping off at $2,000,000 for matching all three golfers 1st, 2nd and 3rd.
Imagine the excitement lotteries can generate when players around the country win more money than the golfers who actually compete for prize money by simply buying a lottery ticket.
Our games are all designed under our U.S. and Canadian patent awarded in 2014/2016 and expiring in 2032/2034. You can find this patent information by clicking here. All game titles are also protected with trademarks including Baseball Bucks, Car Cash, Football Fever, Golfing for Gold and Win Place Show.