Meet Dréshon Bonds
Dréshon Bonds is the Director of Marketing for EquiLottery Games. Starting with the company as a marketing intern, he assisted in the successful Win Place Show pilot. He looks forward to applying the principles of effective communication and cohesive branded messaging he learned during the internship and through his studies at Indiana University. His excitement for progressing the communication strategy and brand image of the company makes him our EquiLottery Games “marketing guru”.
How did you first learn about EquiLottery Games?
I learned about EquiLottery Games from my college advisor while searching for internship opportunities during school. He and I were creating my academic plan for my final semester, along with my career blueprint, and the opportunity at EquiLottery matched up with my trajectory perfectly. After my initial introduction to Brad, we met a few days later at a coffee shop where we discussed both of our career visions and personal objectives. It was certainly one of the smoothest interviews I’ve ever experienced, and it was obvious that we were a match made in heaven! Within an hour I received the good news about my employment with the company and the rest is history.
What do you find most challenging at EquiLottery Games?
The most challenging aspect of EquiLottery Games is the rapid development of the company, believe it or not. As we expand, fresh projects and new strategies are constantly implemented into my workflow. These changes not only require me to improve my productivity methods to keep up with the pace, but they have resulted in me leaving work better than when I arrived. Who doesn’t love that? I think of EquiLottery Games as the Red Queen and I’m Alice, and it constantly reminds me: “If you want to get somewhere, you must run at least twice as fast as that!” For someone who hasn’t stepped on a track in years, running twice as fast daily can surely present a challenge, but it is one that has molded me into the person I am today.
What has been your favorite project at EquiLottery Games?
There have been numerous projects at EquiLottery Games that I could easily count as my favorite. That being said, any project involving creativity, strategy, and communication will always be my number one. As an Advertising major, anytime creativity is on the table I’m first in line, ready to dive in head first. It’s the creative process – brainstorming, reviewing the company’s brand identity and image, evaluating our player demographics, and so on – which bring me the most joy. With the rapid development of EquiLottery and our family of games, I’m fortunate enough to experience such projects and the creative process daily. I dare say I have my dream job! (At least one of them for now).
Last question: Any favorite line from a movie?
Yes, “The name’s Bond. James Bond.”