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EquiLottery Games, Kentucky Lottery Announce 45 Locations Selling Win Place Show Trial

In preparation for the trial launch of Kentucky’s Win Place Show game beginning March 31, 2019, EquiLottery Games and the Kentucky Lottery have announced the 45 stores committed to offering the game. The locations represent an even split between the Louisville, Lexington and Northern Kentucky markets. They also feature a mixture of independently-owned and corporate retailers.

“We are very pleased with the results of this recruitment effort,” said Kentucky Lottery Corporation President and CEO Tom Delacenserie. “We set a list of 90 stores to be considered for the pilot with an expectation that not all stores would be willing to take on the complications of a trial run. That expectation was quickly eliminated as our retailers enthusiastically accepted the challenge. This process has been another reminder of how exceptional our retailer family is in Kentucky.”

A complete list of retailers and locations is included at the end of this announcement which includes four major corporate chains – Circle K, Kroger, Speedway and Thorntons. Weeks prior to the launch of this trial, these locations will feature information about Kentucky’s Win Place Show game, including how to play the game and download the game’s mobile app. The trial will be marketed primarily through in-store advertisements with some push through digital and social media. Success metrics will be built based on the level of draw game activity in each store and this targeted marketing approach.

“Working with Tom Delacenserie and the Kentucky Lottery team has been a dream since we officially began this process in June,” said EquiLottery Games CEO Brad Cummings. “One axiom nearly every lottery in the U.S. abides by is the idea that retailer reception is the leading indicator for a new lottery game’s success. That makes the ease of the retailer recruitment effort even more rewarding. It validates our belief that Kentucky’s Win Place Show game will prove to be an exciting new game that grows the lottery player base and increases funding for the good causes the Kentucky Lottery supports.”

Find the store nearest you with this interactive map.

A complete list of stores and addresses is included below.

Lexington Region

BP
109 Scotland Dr, Georgetown

BP (Next to Keeneland Starbucks)
2312 Versailles Rd, Lexington

Circle K
3140 Pimlico Pkwy, Lexington

Circle K
100 Lacy Ln, Paris

Circle K
155 Yellow Jacket Rd, Versailles

Dairy Mart
144 E Reynolds Rd, Lexington

Gasoline Alley
105 April Way, Winchester

Gulf
405 Waller Dr, Lexington

Kroger
3101 Richmond Rd, Lexington

Marathon
801 E Main St, Lexington

Marathon
200 Lexington St, Versailles

Shell
6400 Polo Club Ln, Lexington

Speedway
2490 Nicholasville Rd, Lexington

Thorntons
524 Lexington Rd, Versailles

Thorntons
1311 Versailles Rd, Lexington

Louisville Region

Circle K
2100 Portland Ave, Louisville

Circle K
5035 Mud Ln, Louisville

Circle K
5203 Greenwood Rd, Louisville

Circle K
12415 Taylorsville Rd, Louisville

Circle K
9109 US 42, Prospect

Klondike Market
3610 Klondike Ln, Louisville

Kroger
3039 Breckenridge Ln, Louisville

Liquor Island
2703 Preston Hwy, Louisville

Marathon
1291 Hillview Blvd, Hillview

Marathon
1401 Lexington Rd, Louisville

Marathon
4548 Taylorsville Rd, Louisville

Marathon
9410 Taylorsville Rd, Louisville

Thorntons
8400 Dixie Hwy, Louisville

Valero
801 Valley College Dr, Louisville

Northern Kentucky Region

Ameristop Food Mart
472 Erlanger Rd, Erlanger

BP
4301 Winston Ave, Covington

BP
51 N Main St, Walton

Circle K
9274 Alexandria Pike, Alexandria

Circle K
207 W Fourth St, Covington

Circle K
101 E 10th St, Newport

Deters and Daughters Liquors
3363 Madison Pike, Ft Wright

Gulf
235 W 5th St, Covington

In & Out Market North
6426 Taylor Mill Rd, Independence

One Stop Liquors
10 Donnermeyer Dr, Bellevue

Speedway
7740 Alexandria Pike, Alexandria

Speedway
610 W 5th St, Covington

Speedway
3926 Winston Ave, Covington

Speedway
8699 US 42, Florence

Turfway Liquors
7135 Turfway Rd, Florence

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