About Equilottery Games

The creators of Kentucky’s Win Place Show, a lottery game based on the results of live horse racing being offered by the Kentucky Lottery beginning March of 2019, EquiLottery Games has evolved into the leader of a new live sports category for state and provincial lotteries. Developing a series of live sports games of pure chance protected by US and Canadian patents, EquiLottery Games supports its lottery offerings through a series of products and services that make its games plug-and-play for its state lottery customers. These include systems integrations, mobile apps, video streaming, intellectual property licensing, sports licensing, horsemen negotiations, calendar development, data licensing, second chance raffle prizes and multi-channel marketing support.

About Brad Cummings

Brad Cummings is the Founder and & CEO of EquiLottery Games, a developer of lottery games based on the results of live sports. EquiLottery Games’ first game released to the lottery industry is Win Place Show which is based on the results of live horse racing. Brad began developing the concept for Win Place Show in late 2009, and the game celebrated its first ticket sales as a pilot program through the Kentucky Lottery on March 31 of this year. While the company started as a lottery horse racing game developer, EquiLottery Games is now the first gaming company to specialize in lottery games of chance based on live sports.
Brad’s persistence and perseverance are undebatable. His first start-up company was a website called the Paulick Report which he started in 2008 internationally-renowned journalist Ray Paulick. Now with the launch of Win Place Show, Cummings continues to build a name for himself as an innovator who is able to follow through on his vision. Previously, Cummings served as COO of PM Advertising, a Lexington, KY, ad agency specializing in Thoroughbred racing. He also penned a regular column for the Lexington Courier-Journal and served as a political operative in his adopted home state of Kentucky.

Contact Equilottery Games


Latest News

Horse Racing-Themed Lottery Game Now Available On a Trial Basis In Select Cities

The Kentucky Lottery has launched a limited pilot program of the game Win Place Show, the first-ever daily lottery game based on the results of live horse racing. Players can purchase the $2 Quick Pick tickets at one of the 45 retailers now offering the game on a limited basis.  Each ticket lists three numbers […]

Speedway Motorsports, EquiLottery Games Working on Lottery Games Based on Live Auto Races

Speedway Motorsports Inc., a leading auto speedway owner and operator and EquiLottery Games, a live sports lottery provider, have joined forces to bring lottery games based on the results of live auto races across North America to market. This first-of-its-kind venture allows for the growth of a new category of lottery games based on live […]

EquiLottery Games Names Kenleigh Hobby as Director of Kentucky Operations

EquiLottery Games has announced the hiring of Kenleigh Hobby to oversee operations in Kentucky and will operate out of the EquiLottery Games Louisville office. His main focus will be on the successful implementation of the trial run for Kentucky’s Win Place Show, a lottery game based on live horse racing that has been developed by […]