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About Equilottery Games

The creators of Kentucky’s Win Place Show, a lottery game based on the results of live horse racing being offered by the Kentucky Lottery beginning March of 2019, EquiLottery Games has evolved into the leader of a new live sports category for state and provincial lotteries. Developing a series of live sports games of pure chance protected by US and Canadian patents, EquiLottery Games supports its lottery offerings through a series of products and services that make its games plug-and-play for its state lottery customers. These include systems integrations, mobile apps, video streaming, intellectual property licensing, sports licensing, horsemen negotiations, calendar development, data licensing, second chance raffle prizes and multi-channel marketing support.

About Brad Cummings

Brad Cummings first developed the concept for Win Place Show in late 2009 as a response to a life-changing Breeders’ Cup experience at Santa Anita Park in Arcadia, California. Since then, he has spent years designing the game and business model to suit the needs of lottery and horse racing, two multi-billion-dollar industries of vital importance to the states and countries they serve. And out of that journey came EquiLottery Games, the first North American company to specialize in lottery games of chance based on live sports.

The vision he has developed for live sports lotteries in North America along with the proven track record of his first start up, a website called the Paulick Report he started in 2008 with internationally-renowned journalist Ray Paulick, has helped Cummings build a name for himself as an innovator with the persistence necessary to follow through on his vision. Cummings most recently served as COO of PM Advertising, a Lexington, KY ad agency specializing in Thoroughbred racing, penned a regular column with the Courier-Journal and previously served as a political operative in his adopted home state of Kentucky.

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Latest News

NASPL’s Insights Magazine: Is Betting Randomly on Sports New Lottery Territory?

Writing for NASPL’s bimonthly magazine Insights, Author Dr. Stephen Wade explores the potential market for lottery games of chance based on live sports, ultimately asking “Will sports fans buy random wagers on the outcome of an event?” (For what it’s worth, our research says yes.) And ultimately, he points to our Win Place Show trial […]

EquiLottery Games Pioneering New Live Sports Lottery Category

EquiLottery, a gaming company best known for its live horse racing lottery game Win Place Show™, is transitioning its corporate identity and evolving its mission to better serve its lottery customers. Rebranded as EquiLottery Games, the company will expand its pioneering vision for live sports lottery games from a single horse racing product to now […]

Sports Gaming as a Game of Chance? Join Us at NASPL18 to Learn More

An Exclusive Look at Our Suite of Live Sports Lottery Games EquiLottery Games is creating a new future for the lottery industry – games of pure chance based on the results of live sports. Attendees at NASPL will get an exclusive look at this next big growth category in Lottery, as illustrated by our suite […]