The next big growth category in Lottery.
Lottery is an $80 billion market in the U.S. and yet we believe there’s an untapped lottery category ready to be opened up that will appeal to current lottery players and attract new players at unprecedented rates. What category is that? Lottery games of pure chance based on the results of live sporting events.
By offering a suite of quick pick only live sports lottery games, EquiLottery Games delivers the excitement of sports gaming to those who love games of pure chance. Learn how these games work and why we believe this is the next big growth category in lottery.
Our mobile apps and responsive websites bring the excitement of live sports lottery to the convenience of you player’s phone. Whether its live and archived video, game highlights, game cast trackers or statistics relevant to the games offered through EquiLottery Games, our online platforms enhance the lottery experience in your state even if you are currently unable to offer iLottery products.
We’ve conducted market research that clearly shows the appeal of lottery games based on the results of live sports. Visit our microsite for Win Place Show and learn about the research we conducted with Ipsos, IGT, and Kentucky Lottery executive staff.
EquiLottery Games, Kentucky Lottery Announce 45 Locations Selling Win Place Show Trial
In preparation for the trial launch of Kentucky’s Win Place Show game beginning March 24, 2019, EquiLottery Games and the Kentucky Lottery have announced the 45 stores committed to offering the game. The locations represent an even split between the Louisville, Lexington and Northern Kentucky markets. They also feature a mixture of independently-owned and corporate […]
NASPL’s Insights Magazine: Is Betting Randomly on Sports New Lottery Territory?
Writing for NASPL’s bimonthly magazine Insights, Author Dr. Stephen Wade explores the potential market for lottery games of chance based on live sports, ultimately asking “Will sports fans buy random wagers on the outcome of an event?” (For what it’s worth, our research says yes.) And ultimately, he points to our Win Place Show trial […]
EquiLottery Games Pioneering New Live Sports Lottery Category
EquiLottery, a gaming company best known for its live horse racing lottery game Win Place Show™, is transitioning its corporate identity and evolving its mission to better serve its lottery customers. Rebranded as EquiLottery Games, the company will expand its pioneering vision for live sports lottery games from a single horse racing product to now […]