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Introducing games of chance based on 
live sports.

The next big growth category in Lottery.

Our Vision

Lottery is an $80 billion market in the U.S. and yet we believe there’s an untapped lottery category ready to be opened up that will appeal to current lottery players and attract new players at unprecedented rates. What category is that? Lottery games of pure chance based on the results of live sporting events.

Our Games

By offering a suite of quick pick only live sports lottery games, EquiLottery Games delivers the excitement of sports gaming to those who love games of pure chance. Learn how these games work and why we believe this is the next big growth category in lottery.

Our Platforms

Our mobile apps and responsive websites bring the excitement of live sports lottery to the convenience of you player’s phone. Whether its live and archived video, game highlights, game cast trackers or statistics relevant to the games offered through EquiLottery Games, our online platforms enhance the lottery experience in your state even if you are currently unable to offer iLottery products.

Our Research

We’ve conducted market research that clearly shows the appeal of lottery games based on the results of live sports. Visit our microsite for Win Place Show and learn about the research we conducted with Ipsos, IGT, and Kentucky Lottery executive staff.

Videos

Latest News

EquiLottery Games Names Kenleigh Hobby as Director of Kentucky Operations

EquiLottery Games has announced the hiring of Kenleigh Hobby to oversee operations in Kentucky and will operate out of the EquiLottery Games Louisville office. His main focus will be on the successful implementation of the trial run for Kentucky’s Win Place Show, a lottery game based on live horse racing that has been developed by […]

EquiLottery Games, Kentucky Lottery Announce 45 Locations Selling Win Place Show Trial

In preparation for the trial launch of Kentucky’s Win Place Show game beginning March 24, 2019, EquiLottery Games and the Kentucky Lottery have announced the 45 stores committed to offering the game. The locations represent an even split between the Louisville, Lexington and Northern Kentucky markets. They also feature a mixture of independently-owned and corporate […]

NASPL’s Insights Magazine: Is Betting Randomly on Sports New Lottery Territory?

Writing for NASPL’s bimonthly magazine Insights, Author Dr. Stephen Wade explores the potential market for lottery games of chance based on live sports, ultimately asking “Will sports fans buy random wagers on the outcome of an event?” (For what it’s worth, our research says yes.) And ultimately, he points to our Win Place Show trial […]