A suite of live sports games to suit your lottery players.
Lottery is an $80 billion market in the U.S. and yet we believe there’s an untapped lottery category ready to be opened up that will appeal to current lottery players and attract new players at unprecedented rates. What category is that? Lottery games of pure chance based on the results of live sporting events.
By offering a suite of quick pick only live sports lottery games using licenses such as Major League Baseball, the National Basketball Association, and NASCAR, EquiLottery Games delivers the excitement of sports gaming to those who love games of pure chance. Learn how these games work and why we believe this is the next big growth category in lottery.
Our central gaming systems and web properties are what power our suite of live sports lottery games. We integrate our systems with your terminal vendor to create a cohesive game experience in every state we operate. And our mobile platforms make these games come to life for your players and give you an online touch point even if you are currently unable to offer iLottery products.
Our flagship game Win Place Show, the first daily lottery game based on the results of a live sporting event, launched as a test pilot through the Kentucky Lottery on March 31, 2019 and exceeded financial projections. Win Place Show will launch statewide at all 3,400+ Kentucky Lottery retailer locations in August of 2020. Click below to learn more about how the game is played.
Breeders’ Cup to Partner with EquiLottery Games and the Kentucky Lottery
World Championships to be featured in live horse racing lottery game, Kentucky’s Win Place Show Kentucky Lottery players can be part of the action at this week’s Breeders’ Cup World Championships as two races will be featured in Kentucky’s Win Place Show game. In its first year of operation, the live horse racing lottery game […]
EquiLottery Games Enters into Licensing Agreement with the NBA
EquiLottery Games, the leading live sports lottery game developer, announced today that it reached an agreement with the National Basketball Association (NBA) that will see EquiLottery launch a new, officially-licensed lottery draw game based on the outcomes of NBA games. Using the marks and logos of the NBA and its teams, EquiLottery Games will create […]
Preakness Stakes to Be Featured through Kentucky Lottery’s Win Place Show
Partnership with The Stronach Group makes Preakness 145 first ever Triple Crown race playable through state lotteries Louisville, KY – EquiLottery Games and The Stronach Group have agreed to offer the Preakness Stakes through Win Place Show, the first ever lottery game based on the results of live horse race. Currently being offered by the […]
EquiLottery Games and Kentucky Lottery Launch Live Horse Racing Game
Win Place Show Becomes Lottery Industry’s First-Ever Game Based on Live Horse Racing Win Place Show, the first lottery game based on the results of live horse racing, has now launched with the Kentucky Lottery and is available to players at thousands of lottery retailers across the state. With this new draw game offering, players […]
EquiLottery Games Partners with NASCAR
NASCAR Racing Riches Will Provide New Live Racing Lottery Gameplay. Pioneering lottery game developer EquiLottery Games and NASCAR today announced a multi-year agreement to develop a new officially licensed lottery draw game titled “NASCAR Racing Riches.” NASCAR Racing Riches will provide lotteries a game based on the results of live NASCAR Cup Series races. […]
EGR North America: EquiLottery Games Has a New Vision for Lottery
Brad Cummings, Founder and CEO of EquiLottery Games, talks with EGR North America about the role our company hopes to play in today’s lottery market.