The next big growth category in Lottery.
Lottery is an $80 billion market in the U.S. and yet we believe there’s an untapped lottery category ready to be opened up that will appeal to current lottery players and attract new players at unprecedented rates. What category is that? Lottery games of pure chance based on the results of live sporting events.
By offering a suite of quick pick only live sports lottery games, EquiLottery Games delivers the excitement of sports gaming to those who love games of pure chance. Learn how these games work and why we believe this is the next big growth category in lottery.
Our mobile apps and responsive websites bring the excitement of live sports lottery to the convenience of you player’s phone. Whether its live and archived video, game highlights, game cast trackers or statistics relevant to the games offered through EquiLottery Games, our online platforms enhance the lottery experience in your state even if you are currently unable to offer iLottery products.
We’ve conducted market research that clearly shows the appeal of lottery games based on the results of live sports. Visit our microsite for Win Place Show and learn about the research we conducted with Ipsos, IGT, and Kentucky Lottery executive staff.
Horse Racing-Themed Lottery Game Now Available On a Trial Basis In Select Cities
The Kentucky Lottery has launched a limited pilot program of the game Win Place Show, the first-ever daily lottery game based on the results of live horse racing. Players can purchase the $2 Quick Pick tickets at one of the 45 retailers now offering the game on a limited basis. Each ticket lists three numbers […]
Speedway Motorsports, EquiLottery Games Working on Lottery Games Based on Live Auto Races
Speedway Motorsports Inc., a leading auto speedway owner and operator and EquiLottery Games, a live sports lottery provider, have joined forces to bring lottery games based on the results of live auto races across North America to market. This first-of-its-kind venture allows for the growth of a new category of lottery games based on live […]
EquiLottery Games, Kentucky Lottery Announce 45 Locations Selling Win Place Show Trial
In preparation for the trial launch of Kentucky’s Win Place Show game beginning March 31, 2019, EquiLottery Games and the Kentucky Lottery have announced the 45 stores committed to offering the game. The locations represent an even split between the Louisville, Lexington and Northern Kentucky markets. They also feature a mixture of independently-owned and corporate […]